Zebra Sports NBA GAME 7 strengthens brand with launch of NBA apparel

GAME 7 strengthens brand with launch of NBA apparel



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GAME 7 made its mark when it launched a five-part anthology series on Prime Video last year and is now looking to do the same in the fashion world with NBA apparel. On3 obtained two pieces of GAME 7 NBA apparel, and both are must-haves for basketball fans.

With GAME 7 landing a licensing deal with the NBA, it has apparel for all 30 teams. On3 was sent a Golden State Warriors long-sleeved zip-up hooded fleece and a jogger fleece. Both fit comfortably and are perfect for fall and winter days. The hooded fleece features the Warriors’ colors and the logo on the front and back, with an alternate logo on the side and the GAME 7 logo on the bottom left side. The pant includes the Warriors logo patch on the left leg and the GAME 7 logo on the right leg.

Courtesy of GAME 7

The apparel can be found exclusively at GAME 7’s brand store on Amazon, which was launched in late April. The brand partnered with Centric Brands LLC, a lifestyle brand college that excels in product design, development, and sourcing, as well as retail and marketing.

GAME 7 is a multi-sports and entertainment brand founded by NHL legend Mark Messier, Mat Vlasic and Isaac Chera. It also has multiple notable partners and investors such as NBA legend and Dallas Mavericks head coach Jason Kidd, Los Angeles Lakers owner Jeanie Buss, NBA legend Dirk Nowitzki and Emmy Award-winning actor Danny DeVito.

More on the GAME 7 NBA apparel

“We’ve always believed that what you wear impacts how you feel, how you perform and how you connect with the people who support you,” Messier said during the launch of GAME 7 apparel in April. “This collection is about more than style; it’s about mindset. Every piece is designed to reflect the intensity, purpose, and pride it takes to rise above your biggest challenges—and to create a connection between athlete and fan.”

The Prime Video series GAME 7 takes a look at five of the best Game 7s in sports history. It premiered in October and includes games from MLB, NBA and NHL.

“With first-hand accounts from both the winning and losing athletes that participated in these high-stakes showdowns, each episode goes behind the scenes to revisit the most iconic moments of the most memorable games in history,” the official synopsis states. “From the Chicago Cubs’ drought-shattering 2016 World Series victory to the New York Rangers’ win in the 1994 Stanley Cup Finals, the series will explore how this quintessential test of maximum pressure and extreme intensity weigh on the hearts and minds of the legendary stars at the center of them.”

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