Major League Baseball is acquiring a stake in Jomboy Media via a strategic partnership that will see the digital brand’s content circulate throughout the league’s digital ecosystem.
The team-up will see Jomboy have a presence during major MLB tentpole events like the All-Star Game and Home Run Derby.
Terms of the investment were not disclosed, but it cements Jomboy’s status as a go-to resource for baseball fans.
Created by Jimmy “Jomboy” O’Brien, known for his voiceovers on countless “breakdown” videos of key moments in games, Jomboy Media racked up 93 million social media engagements in 2024. The company has more than 2.1 million YouTube subscribers and a roster of podcasts, including Talkin’ Baseball and Talkin’ Yanks, that routinely tops the charts for baseball shows. Jomboy has also branched into other sports and championed a backyard hybrid called the Warehouse Games.
The partnership is the first major deal overseen by Courtney Hirsch since her promotion earlier this year to CEO of Jomboy. In a statement, she called it a “major milestone” that gives the company “the opportunity to scale what we do best and reach more fans than ever.”
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Under the new agreement, MLB will work with Jomboy to have players and their media and celebrity partners appear in the Warehouse Games. The circuit is nearing 400 million all-time views and posted 63% year-over-year growth in the first quarter of 2025.
Jomboy will also gain access to IP from the league and its clubs, which will be integrated in new apparel, home goods and other merchandise sold through the company’s direct-to-customer website and other distribution channels.
“I continue to be amazed by what our community enables us to do through their endless support,” O’Brien said in a statement. “When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we’ve been able to turn this from ‘just a hobby,’ into something bigger than we ever could’ve imagined.” It’s a “huge moment” to be able to partner with MLB, he added.
“We have long admired the passionate fandom of Jimmy O’Brien and his unique ability to connect with baseball fans,” said Noah Garden, MLB Deputy Commissioner, Business and Media. “This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deeper the connection between our sport and its fans.”
Jomboy board members Jack Davis and Adam Friedman of Connect Ventures also played key roles in striking the deal, the company said.
