Torpedo bats have been the focus of the baseball world at the start of the new MLB season and it’s paying off for bat companies in a big way.
Marucci and Victus, the new official bats of MLB, as well as Chandler were the first manufacturers to put torpedo bats on sale publicly Monday, at prices ranging from $199 to $239.
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“It was the most popular bat we’ve had in the first 24, 48, 72 hours — you can keep adding up the numbers — it’s been the most popular drop we’ve had since we’ve been making bats in 14 years,” Jared Smith, CEO of Victus, told The Phillies Show podcast. He said the company has had baseball players from eight- and nine-year-olds to over 70 want to try them. Smith also estimated that about a quarter of MLB players have contacted them or parent company Marucci to test the torpedo bats.
Chandler Bats told The Athletic that they’re seeing “record sales volume in all channels” with their torpedo bat releases.
But sales of torpedo bats are just starting to ramp up. Louisville Slugger and Rawlings are also selling them online now and retailers like Dick’s Sporting Goods will soon begin to stock them in stores, according to Victus. Big Time Bats, which makes products licensed by the MLB Players Association, is selling “torpedo style” bats commemorating the Yankees’ home run records achieved on Opening Day from $139 to $395. Victus is planning versions of the torpedo bats with custom art, and a Yankees-painted version is already on sale in the team’s stadium shop.
Meanwhile, torpedo bats and Yankees-themed torpedo bat apparel are being sold on eBay and Topps produced print-to-order Topps Now cards commemorating the Yankees and Elly De La Cruz’s exploits with the new bats. However, MLB The Show 25 developer San Diego Studio says there are no immediate plans to put torpedo bats in the game.
As for when metal bats will get the torpedo treatment, Smith told The Phillies Show that the process is being expedited.
“We actually have already tested some metal bats (with the torpedo design),” he said. “We had tested them a few months ago, it was something we weren’t rushing along because we were in the testing phase, but now that this has really hit the market the way that it has, I think it will be something that you see come to market in a metal bat I would assume sometime in the next few months.”
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Although bat shapes can’t be patented there have been trademarks filed this week for “Torpedo Bat” and “The Torpedo Bat” by Purple Lion LLC and Just Happy LLC, respectively.
Just Happy’s application, filed by Jessica and Michael Hauptman, aims to trademark the term “Torpedo Bat” for baseball bats, jerseys, shirts, pants, and apparel. In addition, “Torpedo Barrel Bat” was also filed by the Hauptmans. UVA Holdings LLC in New Jersey has a pending trademark on “Torpedo” for baseball bats in the goods and services category. This comes more than two decades after the “Torpedo Training Bat” wordmark was abandoned by Easton Sports in 2002.
Purple Lion, a manufacturer “overseas,” told The Athletic, “Torpedo bats are the craze right now and we wanted to get in on the action.”
Just Happy registered the domain name “thetorpedobat.com” before filing on April 1, 2025. Its website originally listed a residential address in New York that has since been removed and featured a single product offering of a Torpedo Bat listed for $185 that is also now gone.
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(Top photo: Bill Streicher-Imagn Images)
